Groupe Seb launches Tefal in India


Groupe SEB has launched Tefal on the Indian market, bringing to the country a premium range of products across segments such as cookware, food & drink preparation, breakfast, linen care and home care. «Groupe SEB – commented the Indian subsidiary CEO Sunil Wadhwa – is pleased to launch the flagship premium brand Tefal in India. This launch is in sync with the Groupe’s strategy to establish leadership position in the market. Tefal’s launch is the next phase in Groupe Seb’s expansion strategy to dominate the market with products which are designed in France, acknowledged for their innovative solutions and are equipped with patented technologies providing perfect results». Tefal non-stick cookware, steam irons and air purifiers will be available in Delhi-NCR, Chandigarh and Ludhiana. By June 2017, the brand products would be available across 13 metro cities in the country and product range would also be expanded with the addition of food preparation and breakfast categories. With a gradual expansion in range, Tefal would have an extensive product portfolio available in the market by end 2017.