People want responsible brands

A survey conducted by GfK over 28,000 people aged 15 or older across 23 countries shows how consumers care about brands responsibility. Over three quarters of people interviewed (76 percent) agree that brands and companies have to be environmentally responsible, while just short of two thirds (63 percent) say they feel guilty when they do something that is not environmentally friendly and only buy products and services that appeal to their beliefs, values or ideals.
This is in sharp contrast to the few who disagree with these statements. Only six percent feel that brands do not have to be environmentally responsible, 14 percent do not feel guilty when they do something that is not environmentally friendly and 11 percent indicate that they do not only buy products and services that appeal to their beliefs.