IFA 2023 was the occasion for GFK experts to present the recent sector trends. According to the company’s data, Tech and Durables products (T&D) are recording a negative trend. The sector closed the first six months of 2023 with a value decline by -6.3% to 390 billion US dollars compared to the same period last year. Looking ahead to the full year results, GfK forecasts value change of -3.4 percent overall, due to ongoing market saturation and slowing demand.
«Within the overall sale – commented Nevin Francis, GfK expert for the T&D industry -, traditional retail regained market share, while online rebalanced after a surge in share during peak sales months. 35 percent of global T&D sales were made online in the first half of 2023, down 5 percent from last year. While this slight drop does not disrupt the long-standing trend toward omnichannel retail, it does make the need for an omnichannel strategy more important than ever.»
Looking at specific segments data, GfK reveils that revenues declined by -12% for Consumer Electronics, by 5% for Major Domestic Appliance and by 1% for Small Domestic Appliances. Even Telecom and IT devices recorded a fall in value, respectevely by 5 and 12%.