Manuela Figini is the new marketing director of Polti, an international player in the Small Appliance market. Expert in international marketing, Manuela Figini has had various experiences abroad in her career. She was Crm & Digital Manager of Henkel Italia , as well as Business Director and member of the Cda of Holding Triboo, one of the most important creative agencies, E -commerce and digital services in Europe. Her goal is to identify growth opportunities, develop effective marketing plans and make strategic decisions for the company’s long-term international success.
«I enthusiastically accepted the challenge that Francesca Polti launched to me – said Manuela Figini –. I firmly believe that the success of any business lies in the ability to deeply understand the needs of its customers. As new marketing director, my commitment is to create innovative strategies, based on attentive listening and market understanding, in order to offer unique value experiences to our customers. I am excited to lead a team of motivated professionals and collaborate with them to achieve extraordinary results. Together, we will create a path of growth and success that will lead the company to develop internationally».
Her entry into the company was strongly desired by the ownership of the Como-based company, which, with this novelty, aims to continue the growth path of the second generation of the Polti family, which today, through the management team directed by Francesca Polti, president and ceo, aims to further expand the coverage of its reference market.