Bulgurlu (Arçelik) new president of APPLiA Europe

Hakan Bulgurlu, CEO of Arçelik and new president of APPLiA Europe

Hakan Bulgurlu, CEO of Arçelik, has been elected new president of APPLiA – Home Appliance Europe, the trade association based in Brussels representing the household appliance industry in Europe and carries on the mission of the producers in the sector that operate promoting European lifestyles.

For the next two-year term, the new president has announced that he will focus on promoting the sustainability plans, giving impetus to the fight against climate change and decarbonisation, involving industry, the business community and giving APPLiA a stronger and more relevant global voice from the sustainability point of view.

«Commitment and dedication were the key factors behind the tenure of my predecessor, Dr. GöetzBulgurlu commented – and now the stage is set for a successful collaboration. In the midst of a post-pandemic era and consequent phase of economic recovery for Europe, industry is called upon to address the cross-cutting effects of impending geopolitical challenges, affecting millions of lives and sectors in Europe and in the rest of the world. This certainly represents a challenge, but also a great opportunity, for the home appliance sector to capitalize on the successes achieved so far and continue to actively shape the energy transition»