Samsung Electronics announced the birth of the DX (Device eXperience) Division, a new area that merges some products segments in the same comapny business unit. The DX Division, headed by Vice Chairman and CEO Jong-Hee Han, will comprise of the Visual Display Business, Digital Appliances Business, Health & Medical Equipment Business, MX Business and Networks Business. The naming reflects the Company’s longer-term future-oriented business structure and stronger global leadership.
As explained by Samsung, «with services and solutions that meet the needs of users as well as a wide range of products – from TVs and appliances to smartphones and network equipment – the company will focus on providing leading experiences for customers. Under the DX Division, Samsung expects to strengthen synergies among the diverse businesses and create differentiated products and services».