Haier Europe, Jean Pascal Rey new chief commercial officer

Jean Pascal Rey, new chief commercial officer of Haier Europe

Haier Europe appoints Jean Pascal Rey as chief commercial officer, who will report directly to the ceo Yannick Fierling. The manager has a long experience in sales, R&D, manufacturing and supply chain, and a thorough understanding of customer needs, so that he will help increasing Haier Europe’s commercial reach through product offerings, while leveraging and expanding markets opportunities.

«I am excited to join Haier Europe and I look forward to driving the entire commercial sales team to lead our company to become the first consumer choice for smart home solutions – commented Jean Pascal Rey, chief commercial officer of Haier Europe -. Together with the entire commercial team, we want to provide consumers with a unique experience and improve our competitive advantage in all markets thanks to IoT and artificial intelligence.»

Jean Pascal Rey has a strong knowledge of the industry and international business environment in Europe, China, USA, Canada and Latin America. According to the company he will be key to developing innovative solutions and managing Haier Europe’s commercial division. Country and Regional Managers will be reporting into Jean Pascal Rey who will oversee all aspects of the company’s sales team, strategies and growth plans with a particular focus on connectivity, IoT and related go-to-market actions, promoting those synergies that contribute to zero the distance with customers.
Jean Pascal Rey started his career as sales representative at the French subsidiary of Philips Domestic Appliances in 1986. In 1989 he joined Whirlpool where he held positions of increasing responsibility for 23 years until his appointment as brand and product marketing vice president for EMEA followed by his position as global product business vice president, food preparation. In 2012 he joined Somfy to lead the Home & Building Activity prior to become Executive Vice President Sales.