Sony confirms its intention to develop new business and strategies oriented to the use of new technologies like artificial intelligence (AI), robotics, communications and other elements to offer new proposals that would expand the field of electronics. In addition to aibo, the entertainment robot, recently presented, Sony is also steadily advancing multiple other initiatives in the AI and Robotics field. Some important steps have already been done by the company in this direction. On May 2016, it invested in Cogitai, an American start-up that specializes in artificial intelligence, and the two are collaborating towards the development of novel AI technologies using deep reinforcement learning with prediction technology that could be used as the basis for the next generation of AI applications and products. Moreover Sony joined the Partnership on AI to Benefit People and Society, a non-profit organization created to contribute to solutions for some of humanity’s most challenging problems, including the advances and ethics surrounding AI technology.