Arçelik is planning a ‘Beko Road’



The very positive results in the last seven years have been encouraging for Beko to is now planning a new expansion strategy. According to the recent declarations of Hakan Bulgurlu, CEO of its parent company Arçelik, Asian‐Pacific region is a fundamental area for the Group that will built a sort of ‘Beko Road’, a trade corridor between Turkey and Asia Pacific.
«Beko – Bulgurlu stated – has been Europe’s fastest growing home appliance brand for the last 7 years. We have increased our market share in leading markets like France, Italy, Spain and Poland. We continue to perform strongly in the United Kingdom, the most competitive market in Europe, where we are the best selling brand. We want our customers to know us as their ‘official partner of the everyday’ (as the company advertising campaign slogan). The campaign is based on understanding of real peoples’ lives, needs and everyday frustrations. It captures our commitment to helping our customers – making their everyday lives easier. And, in particular, celebrates the kitchen as the heart of the home for modern families.»