Samsung Electronics has recently presented three new built-in appliance product lineups, the Contemporary Line, the Black Line and the original Chef Collection, designed to meet the tastes of European consumers. All new models mix advanced technology and elegant design. The Contemporary Line is Samsung’s newest built-in lineup. It features many of Samsung’s highly regarded kitchen appliance technologies and the new true built-in refrigerator unit. The Black Line will be introduced in Europe at the second half of this year with its refrigerator awaiting release early next year. The bold move to use an unconventional color to paint Samsung’s new built-in package reflects a shift in trend, which sees the kitchen as a central living space in the house. The Black Line includes refrigerator, oven, compact oven, induction cooktop, range hood, and dishwasher. Finally, the Chef Collection is the premium lineup comprising a Kitchen FitTM design refrigerator, built-in oven, compact oven, warming drawer, induction cooktop, range hood and dishwasher. These units were inspired by insights from the Michelin-starred chefs who are members of Samsung’s Club des Chefs. The refrigerator boasts Samsung’s Twin or Triple Cooling technology, which cools the fridge and freezer separately with two or three different evaporators so each compartment maintains optimal temperatures and humidity.