Haier launched the Global Best User Experience Center



Haier has recently presented with a big inaugurating ceremony its Global Best User Experience Center and the new Zhonghai Borui Base held at Haier, Qingdao. The event saw the participation of representatives from China Household Electric Appliance Research Institute (CHEARI) and Haier Group, as well as relevant industry experts. This advanced Center is dedicated to delivering leading one-stop and customized interactive user experience solutions for intelligent testing to the appliance industry. Driven by the new trends of Internet Plus and Intelligent Manufacturing, household appliances are iterating at a higher speed, and industrial convergence is more pervasive than ever before. With the shift from mass production to mass customization, the appliance industry is at a crucial time of innovation, transformation and upgrade. The Center covers an area of 10,000 square meters, and has 66 specialty laboratories and over 1,000 sets of state-of-the-art equipment, which can be applied in the fields of household appliance, machinery and electronics. Boasting global testing capabilities for more than 500 standards and more than 2,000 projects, the Center can meet various testing needs in terms of user experience, safety, big data on cloud testing, safety, performance and reliability.