Whirlpool Corporation will be at the PCBC on June 22-23 in San Francisco. Dedicated to advancing the art, science and business of housing, this event is one of the most important homebuilding tradeshow representing the west US coast. Launched in 1959 as a small educational conference at the Sheraton Palace Hotel in San Francisco, PCBC is now an annual two-day conference, product display and business exchange and is open to anyone professionally involved in the building industry, including builders, developers, architects, remodelers, designers, contractors, dealers/distributors and suppliers/manufacturers. Colette Matthews, PhD, the Director of Global Innovation for Whirlpool Corp., will lead a group of expert speakers at the booth each day. Matthews, who is responsible for identifying customer-centric disruptive innovation opportunities at the world’s leading manufacturer of major home appliances, will speak about “Consumer-Focused Innovation” at 2:30 p.m.June 22 and 23 at the Whirlpool Booth (#1123). «Innovation – the manager explained – is a core competency at Whirlpool Corporation. We are constantly evolving our products around what consumers will want and need next. It’s part of the fabric of how we function and allows us to provide enduring value for our builder partners.» Matthews, who previously served as the Global Marketing Director of Connectivity and the Smart Home at Whirlpool Corporation, has more than a decade of experience in the consumer products and durable goods industries. Joining her at the Whirlpool Corporation booth will be Daniel Chow, an industrial designer in the Global Consumer Design Center who will discuss the innovation and design process for the groundbreaking Whirlpool® Smart French Door Bottom Mount Refrigerator. The event is also the occasion of presenting many other smart appliances signed by the American Company.