Haier’s strategy in Internet era

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Haier1“Zero-distance to users” is, according to Haier, the only recipe for business success in the Internet era, especially for Chinese companies that want to develop and become international organizations.

Zhang Ruimin, chairman of the Board and CEO of Haier Group
Zhang Ruimin, chairman of the Board and CEO of Haier Group

This concept was expressed and underlined by Zhang Ruimin, chairman of the Board and CEO of Haier Group during the World Internet Conference 2015 in Wuzhen. Themes of the last edition Conference fell on Internet+, smart manufacturing and corporate transformation. In his speech Zhang stated that right now it is a challenge as well as an opportunity for China’s domestic enterprises to transform.