Consumer needs are the most important factor to consider for developing an home appliances. This is the idea on the basis of BSH philosophy that has created a specific place, the UX lab, to present its innovations directly to users that are invited to test them and give their opinion to the company. BSH also conducts extensive studies globally to survey consumers on their requirements with respect to refrigerators, washing machines, etc. The UX lab, that stands for “user experience”, is located in Munich, and describes what users of products, services and business models expect and how they respond to use. It is the workplace of product developers, marketing experts and psychologists. They monitor and survey consumers while they use BSH products. But it’s not just about a direct exchange. Modern methods are also used in order to understand what consumers want, taking it into account.
