Passion for cooking, an opportunity for kitchen appliances

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According to a survey made by GfK, over half of people internationally say they cook purely for fun once a week or more. Italy and South Africa lead on passion for food and cooking, while India and Ukraine top the chart for hours per week people spend cooking. France, Germany and Brazil trail in bottom five. The passion for cooking and food is an important driver for kitchen products market, including the electric ones, like kitchen machines and food processors.
People who cook spend, on average, just under six and a half hours a week doing this and need functional tools for all the operations.
Of almost more interest for businesses selling into the cooking market is the frequency with which people cook purely for fun, rather than necessity.

Udo Jansen, GfK’s global director for tracking sales of small domestic appliances
Udo Jansen, GfK’s global director for tracking sales of small domestic appliances

«This study – says Udo Jansen, GfK’s global director for tracking sales of small domestic appliances – delivers valuable insight for businesses offering food and cooking products or services, especially when combined with our sales trends for electric kitchen appliances worldwide. For example, we are seeing growing demand for electric food preparation appliances in India, Indonesia and Italy».