LG Electronics will begin the first overseas rollout of its original and customizable AKA smartphone. The launch will start in Hong Kong next week followed by China, Taiwan, Singapore and Turkey. Originally designed for the domestic market, AKA was first introduced to Korean customers at the end of 2014, where it has seen healthy sales and positive customer feedback.
The smartphone is available in four different versions: Eggy in yellow who falls frequently in love, the ever-so-impulsive Wooky in white, the soft-hearted and music-loving Soul in navy and Yo-Yo in pink who is always on a diet. The characters’ personalities are an integral part of each phone as they are woven into wallpapers, widgets and ringtones. In addition to each AKA’s interactive, animated eyes, owners can customize their phones with stickers (provided), markers or paint, for a true DIY experience.
Some of the additional features include customizable glasses and eyebrows for each pair of eyes. Another unique UX feature is the included Art Toy figurine, which can be digitized and integrated into the phone’s user experience. Snapping a photo of the accompanying figurine with AKA’s Snapshoot tool creates an animated 3D version of the figure that appears alongside selfies. Other camera features come straight from Lg’s premium handsets and include Laser Auto Focus, Touch & Shoot and Gesture Shot.
