Considering the growing diffusion of web traffic via smartphones and tablets, Smeg has made his Italian and international website (www.smeg.it; www.smeg.com) fully responsive. The contents of the website are then optimized for each type of device, mobile devices included, adapting the graphic layout to the formats of the different screens. As communicated by the company, in the coming years it is forecasted that 35% of search engine traffic will come from mobile devices. Mobile traffic to smeg.com, with an increase of 76% compared to 2013, confirms these trends and is increasing more and more.
