China is a strategic market for the Italian company, becaouse made-in-Italy is very appreciated and can find interesting business opportunities. Understanding this trend, Fulgor Milano, important Italian kitchen appliances producer, has recently given concreteness to the agreement signed with Shanghai Yfaqiancheng Home Appliances Development during the latest edition of Eurocucina. Shanghai is the first location that hosts a Fulgor Milano show room, but further 100 openings are planned in the coming years throughout China.
The Eastern Group strongly believes in the potential and features of 100% Italian Fulgor appliances, both in terms of technology and aesthetics, with the use of sophisticated materials and design. During an interview for the Italian newspaper Il Sole 24 Ore, Wang Tao, general manager of Shanghai Yfaqiancheng, stated that its company: « decided to focus on the Italian spirit and the very high quality of the technology and design of the cooking and on what these products represent, the Made in Italy.»
Gianni Meneghetti, general manager of Fulgor Milano, also expressed his satisfaction: «we are pleased – he said – to have found a capable partner dedicated to the development of our brand in a significant but complex market like today’s China, from which we cannot ignore if we wants to consider an international brand.»