Samsung launches its new Bespoke top-mounted freezer (TMF) refrigerator with a wide range of Bespoke color and finish options, AI-assisted energy saving and optimal refrigeration modes to various lifestyle needs. Available first in Thailand from late March, the new refrigerator will expand to regions all over the world by the end of the year. The Bespoke TMF refrigerator combines elegant design with a full range of Bespoke color and texture options to respond to the stylish needs of every kitchen. Equipped with the latest in freshness technologies and energy saving, it makes food storage convenient, efficient and flexible.
«These days, customers expect appliances to go beyond their basic functions — said Junhwa Lee, EVP and Head of the Customer Experience Team of the Digital Appliances Business at Samsung Electronics —. With a wide choice of colors and cutting-edge technologies like SmartThings Energy’s AI Energy Mode, Optimal Fresh+ and SpaceMax™, users can enjoy the next level of kitchen experiences by storing their food at peak freshness, all while saving energy and keeping the living space looking beautiful.»
With a range of Bespoke colors and finishes to choose from and an elegantly simple modern flat door design, the model stylish finish helps bring the colors of a kitchen to life. Glass textures in Clean Black, Clean Navy, Clean Peach, Clean Pink, Clean Vanilla and Clean White offer a sleek, color-enhancing finish for a refined, modern look. By contrast, Cotta textures in Metal Charcoal, Metal Pink and Metal White offer the warm, matte finish of baked terracotta.
Technological features include SmartThings Energy’s AI Energy Mode that uses AI to keep track of usage patterns and power consumption of the Bespoke TMF. AI Energy Mode then analyzes the data to provide useful insights through the SmartThings app to help the user proactively save energy. Users can monitor consumption cost estimates and get a better understanding of how they use their fridge. This usage statistic can be viewed on a daily, weekly or monthly basis, all up to user’s preferences.
