Diego Perrone new cooling product line leader for Haier Europe

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Diego Perrone, new cooling product line leader for Haier Europe

Diego Perrone has been named new cooling product line leader of Haier Europe. He joins Haier Europe’s senior leadership team and will report directly to CEO Yannick Fierling. Diego Perrone will be responsible for all business decisions related to the cooling product line, executing Haier Europe’s long-term strategy focused on zero distance to customer, IoT & ecosystem and premiumness.

He will also manage the product leadership roadmap to reach all market segments and customers, in line with Haier Europe’s vision to be the first consumer choice in smart home solutions. «In his new role – the company explains – Perrone will coordinate the product line teams to provide the best consumer solutions for food management, thanks to efficient preservation technologies, disruptive design and full IoT integration and take the cooling category to leadership in Europe in the coming five years».

«I am extremely excited to join Haier Europe – Perrone commented -, an ambitious company focused on putting technology near to consumers to create the most attractive IoT ecosystems. I will put my knowledge of the industry at the service of the company to support its growth and to contribute to its ambition of becoming the first consumer choice for smart home solutions».

Perrone achieved a master’s degree in Mechanical Engineering at Tor Vergata University of Rome and a Master of Business Administration at the IE Business School of Madrid. He has an extensive expertise in Corporate Strategy & Marketing, acquired by working across multiple industries and markets, such as Kearney and Whirlpool EMEA.