After a record 2021 for the consumer technology sector, the Italian market continues to record a positive trend but we can see the first signs of a slowdown. According to GfK surveys, sales grew by 0.7% and the overall market value reached 6.4 billion euros in the first five months of the year. If we compare the data with the pre-pandemic period we can, however, we note a very strong growth (+18.7%) compared to the same period in 2019.
The very positive performance of the Consumer Electronics sector (+30.9%), which includes decoders (+248%) and above all TVs (+31.6%), is driving the growth of the market; the latter, favored by the demand linked to the switch-off, generate 13.7% of the total value of the Italian market. If we exclude them, the market would show a negative trend compared to last year (-2.9%).
Analyzing the other sectors, we record a slightly negative trend for Major Domestic Appliances (-0.5%) and Small Domestic Appliances (-0.8%), while Telephony shows a slight growth (+0.7%) and is confirmed as the most important sector by turnover with a weight of 34% on the total.
On-line sales performed better than sales in physical stores (+5.2% compared to -0.8%) and continue to grow in terms of weight, reaching 25.7% of the total turnover generated, against 24,6% of the period January-May 2021 and 24.2% of the total for the year 2021.