With GRO, Electrolux shows a new sustainable concept in the kitchen


Electrolux has recently shown a new concept of kitchen sustainability focused on helping people to follow healthier and more eco-friendly habits. It is expressed by GRO, a new future kitchen concept to inspire people to make healthier and more sustainable choices. It is a groundbreaking sustainable eating system aimed at reinventing the kitchen and enabling people to enjoy food in a way that is sustainable for health and planet. The kitchen concept is built on interconnected products and services with features reflecting the planetary health diet of the EAT-Lancet report.

«By influencing how our products are used, we believe we can help reduce food waste, promote resource efficient food choices and nutrition, and enhance healthy and sustainable eating experiences» says Tove Chevalley, Electrolux Head of Innovation Hub.

Following this way, Electrolux has presented new product ranges, such as innovative and sustainable refrigerators, which can preserve vitamins for up to 95 percent longer, help reduce food waste by up to 20 percent using precise electronic sensors, and keep food 60 percent juicier and more hydrated via a dual cooling system.
«Our aim is to make healthy and sustainable eating desirable, accessible and easier. This year we are showing new, best-in-class products and concepts that have taken years to develop. They have required us to rethink the ordinary and reengineer every last detail to deliver the extraordinary» says Patrick Le Corre, Electrolux Senior Vice President, Product Line.