Strong growth for Groupe SEB sales

Thierry de La Tour d’Artaise (on the left) and Stanislas de Gramont

Groupe SEB announced that Thierry de La Tour d’Artaise shall remain in his position as Chairman of the Board of Directors, a role he has fulfilled since 2000. The Board also agreed to appoint Stanislas de Gramont to the position of Chief Executive Officer, effective July 1, 2022».

On its 2021 financial report, Groupe SEB reported sales of 8,059 million euro, up 16.1% from 2020, with like-for-like growth of 15.5%. Compared with 2019, which stands as a more normal base of comparison than atypical 2020, Group’s revenue grew by 9.6%. A good performance was recorded by small domestic appliances, with total sales reaching 7,431 million euro, up 16.7% in comparison with 2020 and +16% like-for-like.

The good results involve all regions and all the Group’s product lines. E-commerce remained a major growth driver throughout the year and its share in the Groupe SEB revenue continued to increase in most of the markets. Solid demand was reflected in high-quality sales in a soft promotional environment. The Professional business (Coffee at 90%) generated annual revenue of 628 million euro, up 10.2% Like-for-like. Thus, in 2021, the division returned to positive momentum following a difficult 2020 financial year, marked by the near-total shutdown in the hospitality and catering sector.

«Groupe SEB achieved record performances in 2021, with revenue exceeding 8 billion dollar for the first time in its history, operating result from activity up 34% to 813 million euro and net profit of 454 million euro, an increase of 51% – Thierry de La Tour d’Artaise, chairman and CEO of Groupe SEB -. As such, the Group continues its strong and profitable growth trajectory. Both our Consumer and Professional businesses have contributed to this record, benefiting fully from robust structural demand linked to changing consumer behaviors. With consistency and determination, we are rolling out our strategy based on the appeal of our brands, product innovation, international expansion and the activation of all distribution channels».