Lg Signature, the premium brand of LG Electronics, has a new ambassador, John Legend. Legend will collaborate with Lg Signature on an upcoming holiday campaign, Legendary Gift: the Signature, featuring a collaboration between LG’s premium brand and Legend’s wine label, LVE: Legend Vineyard Exclusive.
To celebrate the partnership, a new holiday song by John Legend titled “You Deserve It All”, produced by Raphael Saadiq, and co-written by Legend and Diamond-selling singer/songwriter Meghan Trainor exclusively for Lg Signature. Legend will extend his ambassadorship into the next year via a unique collaboration between his LVE wine label and Lg Signature. An event in Napa Valley hosted by Legend in Spring 2022 will showcase Lg Signature Wine Cellar with its proprietary technology to maintain precise temperature and humidity.
«I’m excited to partner with Lg Signature this holiday season – Legend said. – This new song is all about lavishing your loved ones with the best you have to give. Lg Signature’s products are innovative, creative and so special. The holidays are all about coming together to host family and friends in the comfort of your own home, and Lg Signature products will make that even more enjoyable.»