Beko launched the Fresh Produce Promise promotion in USA


Beko U.S assures dealers it stands behind its refrigerators equipped with its proprietary EverFresh+® and Active Fresh Blue Light technology that promise to keep fruits and vegetables fresh for up to 30 days. Under terms of the Beko “Fresh Produce Promise”, if a new Beko refrigerator owner experiences anything less than a full month of produce freshness or is not completely satisfied, Beko will work with the dealer to issue a full refund or store credit. Customers must keep their refrigerators for the full 30-day freshness cycle and fulfill a few other simple requirements detailed on Beko’s dealer-specific webpage to qualify. The promotion window is scheduled through July 11, 2021.

«While Beko is a fixture in millions of European kitchens and operates in 130 countries worldwide, we’ve only been in the U.S. for several years so still relatively unknown here – explained Zach Elkin, president of Beko U.S. -. The Fresh Produce Promise is our way to take the guesswork out of dealers having to predict the next hot-selling refrigerator model simply because they need immediate inventory. Our dealers can recommend a Beko refrigerator to their health, wellness and nutrition-minded customers with full confidence that it will contribute to their healthy lifestyle by keeping their produce fresh for up to 30 days or we’ll buy it back

The EverFresh+® products are characterized by a new crisper that uses breathable smart materials and other advances to maximize humidity and minimize moisture loss, thus prolonging the life of fresh produce for up to a month. According to Salih Zeki Bugay, director of marketing and product development for Beko US, Inc., all Beko refrigerator models pair EverFresh+ with Active Fresh Blue Light technology, which recreates photosynthesis conditions to preserve vitamin C and fruit and vegetable taste, along with energy-saving, ProSmart inverter compressors to keep the produce fresh for twice as long as conventional refrigerators without this technology.