In 2020, Bsh achieved the highest annual turnover in its more than 50-year history. The company sales revenues reached 13.9 billion euro, that means a 5.3% growth compared to the previous year. Based on local currency, Bsh recorded a growth of 8.5%. It benefited from the rise in global demand for highquality home appliances and its strong brands, digital innovations and compelling customer service.
«2020 was a record year for Bsh – commented Carla Kriwet, Chairwoman of the company Board of Management. – Thanks to the outstanding commitment of our colleagues worldwide, we successfully overcame the challenges of the global pandemic. Our industry has experienced significant growth due to the increased time that consumers spend at home and in their kitchens. Our strong brand portfolio, innovative products and digital solutions enabled us to satisfy consumers’ desires and expectations.»
The good trends involved all regions and sales revenues significantly increased overall. Bsh grew by 4.8% in Europe (+8.6% based on local currency). Turnover rose considerably, especially in Germany, Great Britain and Northern Europe. The American market proved to be robust and Bsh gained additional market share, achieving an above average 7.7% turnover growth in the region compared to the previous year (+10.3% based on local currency). There was particularly high demand for refrigerators as well as dishwashers. Business in the Asia-Pacific/Africa region was 5.3% above the previous year’s level (+7.7% based on local currency).
The impacts of the pandemic became noticeable in China in February. However, significant business recovery with high growth rates started in May, more than compensating for turnover losses during the previous three months. Especially in China, Bsh witnessed a significantly growing demand for dishwashers (+34% turnover growth) and dryers (+59% turnover growth). BSH also grew in India and Africa, and plans to substantially expand its business in the emerging markets.
Bsh grew significantly in all product categories: the cooking, refrigeration and dish care product categories each recorded a clear turnover increase of around 6% (+8 to 10% based on local currency). Turnover in the laundry care category was slightly above the previous year. Consumer products’ turnover was exceptionally positive, and grew by over 9% (+12% based on local currency). The consumer products category includes small appliances such as fully-automatic coffee machines, food processors and vacuum cleaners.