fridge, freeLg Electronics started the international launch of Lg Objet Collection, a range of home appliances designed to meet the growing consumer demand for personalized, stylish and functional home appliances. Debuting as Furniture Concept Appliances at Ces 2021, the Lg Objet Collection’s fridge and freezer pair will debut in China, a market with already robust demand for LG premium appliances. Availability in key markets of Asia and Europe will follow soon thereafter.
Blurring the line between state-of-the-art home appliances and designer furnishings, the Lg Objet Collection boasts a modern, minimalist design language that elevates and blends in effortlessly in any indoor environment. With a range of luxurious materials and subtle, sophisticated colors that can be mixed and matched according to preference, the collection provides a compelling way for customers to express their personalities tailored to suit personal tastes and the existing décor. The Lg Objet Collection fridge and freezer are available in a selection of finishes, including stainless steel and glass.
The stainless steel option offers three color variations (green, silver and matte black), while the glass finish comes in four elegant tints (mint, pink, beige and silver) Moreover, with Lg’s refrigeration system, LinearCooling™, the fridge guarantees high cooling performance. LinearCooling helps maintain a precise, even internal temperature with minimal fluctuations (±0.5 degrees Celsius), helping to keep food items, such as fruits and vegetables, fresh for up to seven days.
Lg plans to expand its Lg Objet Collection of premium kitchen appliances with more striking products such as InstaView™ refrigerator and Styler wardrobe management system to achieve a unified, visually-harmonious living environment. «The launch of the Lg Objet Collection in international markets – explained Lyu Jae-cheol, president of Lg Electronics Home Appliance & Air Solution Company – marks the beginning of an era of the personalized appliance. Offering understated design and different options of materials and colors to choose from, Lg’s stylish innovations help make it possible for consumers to create a space that truly reflects their unique sensibilities».