Panasonic India enlarged its Miraie connected home appliances range


Panasonic India announced the expansion of its IoT & AI enabled Connected Living platform – Miraie and launched a new range of connected appliances, including refrigerator, washing machine, WiFi fan, Roma smart digital switches and smart WiFi controller plugs and switches on the platform. The new range of Miraie appliances are an addition to the first generation of Miraie connected products including connected air conditioners, smart door phones, zigbee plugs & switches, which were introduced last year; making it the widest range of connected products available under one platform. The company explains that the new range of connected products have been developed after carefully understanding the distinct consumer requirements and preferences. «The consumer durable industry – explains Manish Sharma, president & CEO, Panasonic India and South Asia – is at the cusp of a massive technological revolution due to the pandemic that has pushed the adoption of IoT enabled appliances faster. The concept of ‘home as the new hub’ is here to stay, compelling consumers to upgrade their living spaces to ensure comfort and safety. And the expansion of Miraie is a testament to our commitment to providing smart capabilities aligned to the evolved aspirations of our consumers. We are looking to democratize technology and with Miraie, we aim to bring down the total cost of ownership as the platform sends users regular notifications for servicing requirements driving optimum output and efficient performance over time.»
Miraie has been conceptualized, designed, and manufactured by Panasonic’s India Innovation Centre. The home-grown Miraie application has also now been introduced for Smart Android TVs and is made available in Hindi, Tamil languages with Telugu, Marathi and Bengali to be added soon, to make connected living adoption inclusive and empower customer experience. Miraie platform also received the prestigious Red Dot Award for Brand & Communication Design with Analogy Design.