During a special virtual experience, Samsung presented its products news and with them the concept that has inspired them: the absolute intention of “never stop life anymore”. Products for a Life Unstoppable, as the company defines its new appliances, with a clear reference to the experience of this year with Covid pandemic.
«This year has seen us completely re-evaluate our relationship with technology, in a way that no-one could have expected – said Benjamin Braun, Chief Marketing Officer, Samsung Europe during the event. – At Samsung, we not only embrace these changes, but aim to stay one step ahead – already innovating with the future in mind. We are relentless in our mission to create bold, revolutionary technology and what better way to announce our 2020 line-up than with this game-changing virtual experience. Today was just a taste of what is to come from Samsung as we continue to bring you products that fuel a Life Unstoppable.» 
Many are the new products presented during this special preview. Among them, we would like to mention the new solutions in the Laundry sector, where Samsung welcomed a new era of smart, energy efficient laundry with the new WW9800T Washing Machine and DV8000T Tumble Dryer. The AI Washing Machine comes with an intuitive AI control panel that automatically learns your preferred settings and cycles. Samsung’s EcoBubble™ technology also maximises the efficiency of detergent by mixing it with air and water to turn it into soft bubbles. Powered by the iconic QuickDrive™ technology, the new line-up cuts wash times by up to 50% and energy usage by up to 20%.
When the AI Washing Machine is paired with Samsung’s new AI Tumble Dryer, it is an end-to-end personalised laundry experience. They communicate through an Auto Cycle Link to automatically set the right drying course for the load you’ve just washed. The new dryer also has A+++ energy rated Heat Pump technology which is Samsung’s most efficient yet.
WW9800T Washing Machine and DV8000T Tumble Dryer are both with smart learning solutions and auto-linking capabilities.
