Arno, a brand of Groupe SEB, is very popular in Brazil and has been part of the daily life of many Brazilians for more than 60 years. Now it announces a partnership with the French Chef Claude Troisgros, who has lived in Brazil for almost 40 years where he runs several restaurants and hosts his own television program in the most important TV broadcaster in the Country. He enjoys a great reputation which makes him a great ambassador for the Arno brand.
«Arno – explains Joseph Duprieu, Marketing Director – seeks to be more present in the consumers’ daily lives. Faced with constant changes in the way of consumption, the experience of Claude Troisgros will help consumers to rediscover the pleasure of cooking at home, combining practicality and flavor.»
This partnership will generate buzz and increase brand visibility while helping consumers to rediscover the pleasure of cooking at home. The Chef will share all his expertise through practical, easy and creative content on social networks (Instagram, Facebook and YouTube) and he will interact with consumers by giving practical advice on the use of our products and cooking tasty recipes.
