New brand identity for Electrolux Professional


New identity and new logo for Electrolux Professional. The announcement arrived during the latest edition of the Host exhibition in Milan, Italy, where the company presented the new brand identity, easy to recognize but that clarifies the positioning of Electrolux Professional as a brand distinct from the Electrolux consumer brand. According to the company, this operation creates an improved orientation for customers and demonstrates Electrolux Professional‘s strategy to be the global business partner for the hospitality industry under one brand.
Host was also the occasion to display new innovative solutions, such as the SkyLine Cook&Chill, SpeeDelight, and a brand new offering of beverage solutions.
The Electrolux Professional’s OnE strategy aims to: integrating a wide offer for food, beverage and laundry solutions under one brand; leading the way in designing solutions with sustainability and human centric approach at heart, so that they are easy to use, maintain and service, but also productive, efficient and reliable; helping customers to increase productivity thanks to a web platform to manage their entire operations: products and services will be connected, so that their performance will be visible via real-time access to data; moreover, customers will have one contact point for a lean and effective service.
«Our new brand identity – Alberto Zanata, Head of the Professional Products business area, commented – will support us in our work to be the one trusted partner offering a full set of best-in class products and superior customer care and innovation. This will make our customers’ work-life easier, more profitable – and truly sustainable every day.»