New showroom in Ghana for Bosch


Bosch is expanding in many international markets. The German company has recently opened a new showroom in Ghana, in the city of Accra on the Dankwa Circle to Labadi street.
The inauguration ceremony was attended by Allan Oyier, vice president of Bosch Siemens Home Appliances Africa, who underlined that Ghana has been chosen as location of the new showroom for its highest growth potential, that includes this market among the other growing ones, as China, India, Africa, Eastern Europe and South America.
Bosch sees long-term growth potential in Ghana, as it demonstrated with the strategy followed in these recent years in the country. In 2015 it opened a sales, marketing and service branch, following the opening of the company’s Lagos, Nigeria subsidiary in June of the same year. «We see high potential for our business in Africa and the West African market – Markus Thill, the Bosch Group’s president for Africa had stated for the occasion -. Thanks – to the rapidly-growing population, low average age, increasing middle-class, and optimistic economic forecast, we expect a significant demand for Bosch’s products ‘invented for life’ in this region. By opening an office in Ghana, we are taking a decisive step forward in expanding our access to the West African market»
Bosch has been present in Africa since 1906. Beside Ghana, Bosch is also present in South Africa, Egypt, Morocco, Kenya, Angola, Mozambique, Algeria and Nigeria.