LG: retail promotion in USA with smart appliances protagonists


LG Electronics USA launches its nationwide smart appliance retail promotion offering consumers two Google Home Minis with purchase of any LG InstaView refrigerator or eligible washer and dryer pair featuring LG SmartThinQ technology between April 5 and May 16 at participating retailers.
«This spring – said David VanderWaal, senior vice president of marketing for LG Electronics USA – LG is challenging consumers to switch up their old cleaning routines and spring forward into a smart home with connected appliances that make year-round cleaning and organizing easier and better than ever. With the industry’s most extensive range of smart appliances available today, LG offers consumers more ways to enjoy controlling their home with a touch of a button or a simple voice command via the Google Assistant.»
Nearly 100 Wi-Fi connected LG smart home appliances – including washing machines and dryers, refrigerators, ovens, dishwashers, vacuums, air purifiers and more – are compatible with the Google Assistant on Google Home and the Google Home Mini. And via the LG SmartThinQ mobile app for Android and iOS, users can remotely operate LG smart appliances. Moreover, thanks to LG’s open platform, open partnership ecosystem enables the company’s products to work with a range of partners like Google and Amazon.