Gorenje is looking for new strategic partnerships


Gorenje Group’s announced that the company has activated a plan to explore potential strategic alliance opportunities aimed at pursuing growth of business, economies of scale to guarantee cost competitiveness, strengthening brand power, accessing prime distribution channels, accelerating product innovation and business digitalisation. The globalisation and consolidation trends which have been characterizing the white good industry over the last years, have further stimulated the group to proactively search for available strategic partnership opportunities.
Based on a preliminary analysis of trends in the household appliances industry and related potential strategic alliance opportunities, prepared by Rothschild & Co, the Management Board, having informed the Supervisory Board, decided to start with active search for a suitable strategic partner, that would support Gorenje Group’s long-term and sustainable growth and development, which could also lead to a participation of the selected strategic partner in Gorenje’s share capital. A renowned international financial advisor shall be mandated to support these activities.
These activities should be concluded by the end of the third quarter of 2018.