For several years, Russia has been one of the key markets for Gorenje Group. Through a partnership with Spartak Moscow football club, the company is increasing its brand awareness throughout the whole CIS region as Spartak is the most popular football club in the territory of ex-Soviet Union. This year Gorenje has extended the partnership by launching a line-up of Spartak-branded domestic appliances. «Russia is a key market for us – says Gorenje president and CEO Franjo Bobinac – and associating our brand with this legendary, successful football team enables us to introduce ourselves to millions of people around Russia and wider». Besides that, Gorenje has a long tradition in the area of sports sponsorships, also as a part of corporate social responsibility in Slovenia. It has been the general sponsor of the Slovenian Nordic team for 25 years as well as the general sponsor of the Gorenje Velenje handball team.