Positive trend for home appliances in Western Europe


Home appliances sector is living a very positive phase in Western Europe. According to GfK Temax, Major and Small Domestic Appliances recorded a strong growth in the first half of this year, the first area with a sales value increase of 4.8% and the second of 2.8%. In particular, the second quarter 2016 saw a very good trends for both the sectors.
Major appliances grew by 5.1% compared to the second quarter of 2015, thanks to the contribution of most of the countries. The Netherlands achieved double-digit growth, driven by all product groups, with the exception of washing machines. But the best seller in the Western Europe was, without doubt, the tumble dryer, with a 16% turnover growth across the territory. Also, built-in appliances contributed well and grew by 6 percent.
Regarding Small Domestic Appliances, the three months from April to June 2016, registered an increase of 3.5%. GfK recorded a double-digit increases in the Danish, French and Spanish markets. All other markets grew by one digit, with the exception of the UK which decreased by 2.8%. The most required products were rechargeable handstick vacuum cleaners, fully automatic espresso machines, and electric fans.
Finally, we have to notice that it was a good period also for Consumer Electronics products, probably thanks to the UEFA EURO 2016 football championship. Sales values in the sector increased by 9.% in Q2 2016, compared to the same period in 2015.

SectorI Half 2016 Mio EuroI Half 2016 vs I Half 2015
Consumer Electronics (CE)13.5353.6%
Photography (PH)1.231-8.2%
Major Domestic Appliances (MDA)16.3884.8%
Small Domestic Appliances (SDA)8.0172.8%
Information Technology (IT)12.252-2.4%
Telecommunications (TC)24.7193.4%
Office Equipment & Consumables (OE)8.894-1.9%
GfK Temax WE99.9061.2%