Home appliances sector is living a very positive phase in Western Europe. According to GfK Temax, Major and Small Domestic Appliances recorded a strong growth in the first half of this year, the first area with a sales value increase of 4.8% and the second of 2.8%. In particular, the second quarter 2016 saw a very good trends for both the sectors.
Major appliances grew by 5.1% compared to the second quarter of 2015, thanks to the contribution of most of the countries. The Netherlands achieved double-digit growth, driven by all product groups, with the exception of washing machines. But the best seller in the Western Europe was, without doubt, the tumble dryer, with a 16% turnover growth across the territory. Also, built-in appliances contributed well and grew by 6 percent.
Regarding Small Domestic Appliances, the three months from April to June 2016, registered an increase of 3.5%. GfK recorded a double-digit increases in the Danish, French and Spanish markets. All other markets grew by one digit, with the exception of the UK which decreased by 2.8%. The most required products were rechargeable handstick vacuum cleaners, fully automatic espresso machines, and electric fans.
Finally, we have to notice that it was a good period also for Consumer Electronics products, probably thanks to the UEFA EURO 2016 football championship. Sales values in the sector increased by 9.% in Q2 2016, compared to the same period in 2015.
| Sector | I Half 2016 Mio Euro | I Half 2016 vs I Half 2015 |
|---|---|---|
| Consumer Electronics (CE) | 13.535 | 3.6% |
| Photography (PH) | 1.231 | -8.2% |
| Major Domestic Appliances (MDA) | 16.388 | 4.8% |
| Small Domestic Appliances (SDA) | 8.017 | 2.8% |
| Information Technology (IT) | 12.252 | -2.4% |
| Telecommunications (TC) | 24.719 | 3.4% |
| Office Equipment & Consumables (OE) | 8.894 | -1.9% |
| GfK Temax WE | 99.906 | 1.2% |
