GfK: the next trends that will increase


GfK trend

According to GfK some interesting trends, linked to the new technologies, should be followed with great attention by the companies for their future growth and business opportunities. Advances in technology are a dominant force across every industry, constantly reimaging and redefining our lives. GfK identified in a report the ten key Tech Trends that experts believe will have the most impact on consumer needs and behavior. The first is invisible analytics, the analysis of customer data for customizing the offer responding to real people needs. Then video consumption, especially on-line, is growing very fast, such as the smart home, the connected car, the mobile payment and 3D printing. All these sectors, that one year ego should seem still far away are instead very close and ready to create new markets and opportunities. This is why companies must analyze them and find new solutions to propose.