Beko has extended its sponsorship of FC Barcelona. The new agreement includes a number of joint initiatives over the next three sportive seasons. Announced at the joint press conference at FC Barcelona’s Auditori 1899 of Camp Nou facilities, this new deal establishes Beko as a main partner and officially bestows the title of FC Barcelona’s official Training Partner whilst remaining FC Barcelona’s first choice for home appliances.
According to the company, Beko has been leveraging its brand awareness through FCB’s global fan-base which reaches approximately 300 million. Brand also enjoys being one of the first 3 top recalled sponsors in 13 countries lead by Eastern Europe countries which has the highest sponsorship awareness.
Vice Chairman Koç Holding, the largest conglomerate of Turkey and parent company of Beko, Ali Y. Koç comments: «We are delighted to extend our relationship with FC Barcelona, one of the world’s greatest football clubs. Beko, like FC Barcelona has a proud and long-standing history of constantly striving to improve standards and break new ground. Not only this, but we believe that sport has an incredible power to bring people together through shared values, team spirit and the challenge to better ourselves day after day. We are therefore, proud to have FC Barcelona at our side, as we strive for even greater global growth and success in the years to come.»