New technologies for Beko and Grundig appliances


Following the Arçelik’s “positive domino effect” philosophy which drives the Group’s product strategy and technology innovation, Beko and Grundig recently launched two new technologies: EnergySpin by Beko and AI-Sense by Grundig.

Beko’s EnergySpin technology helps to reduce the household’s energy consumption. Rather than relying heavily on heat to dissolve detergent and eliminate stains, this new technology releases the detergent upfront. It harnesses the power of faster-than-usual drum speeds to elevate the pace at which the detergent dissolves. These innovative drum movements eliminate the need for excessive heat generation during the wash, resulting in up to 35% less energy consumption than conventional machines while maintaining high-quality cleaning performance.

AI powers Grundig’s new AI-Sense washing machine technology, instead,  automatically and intelligently identifies the fabric type, soil level, load weight, and rinse requirements to optimise detergent, energy, and water use. AI-Sense washing machines have approximately 28% of the product’s weight consisting of recycled materials, providing approximately a 32% reduction in the embedded carbon footprint of the product compared to a model that doesn’t use recycled materials.

As Akın Garzanlı, chief marketing officer at Arçelik, Beko plc’s parent company, explained, «the latest products for both Beko and Grundig are utilising cutting-edge innovation and the most popular technology of the moment, AI. Beko’s EnergySpin is a gamechanger technology that stands out in the industry, while Grundig’s AI-Sense brings new dimensions to the concept of efficient washing. This new AI technology allows consumers to make small yet impactful choices using the most advanced and intelligent technology available. Our company’s mission is to promote sustainable lives in every household and we aim to ensure that our products last for an extended period before requiring replacement. Through our technology, innovation, and business model, we strive to empower our customers to make meaningful and positive choices that ultimately result in a better state of mind.»