LG tiiun was devised and developed by Sprout Company, the first company-in-company (CIC) established by LG. Forming independent in-house companies, such as Sprout, has helped LG to foster innovative new business ideas and enter new markets more efficiently. Case in point, the tiiun mini was developed and launched much faster than its predecessor.
Shin Sang-youn, head of Sprout Company, set three clear goals to grow the ‘pet plant’ market and the popularity of LG tiiun: «our objectives were to turn customers previously uninterested in gardening into plant-lovers, influence customers with an interest in keeping plants to choose LG tiiun and create a fandom among LG tiiun owners».
«We will continue to listen to consumer suggestions to improve our current offerings and to develop new products that solve real problems and create real customer value – Shin added –. LG tiiun also shows our commitment to good ESG management, as each unit features parts made from recycled plastics – the use of which helps us reduce carbon emissions from production.”