Tecnoinox Srl, Italian excellence in the design and production of modular kitchens, salamanders and professional ovens for the Ho.Re.Ca. sector, has announced the appointment of Daniela Sele as marketing manager. Sele has several important professional experiences behind her ranging from marketing and digital marketing to business communication, from copywriting to UX writing, gained in leading companies in the equipment consumer & professional and design sectors.
«In my career – said Daniela Sele – I have had the good fortune to work in stimulating multicultural realities and to meet managers who have allowed me to cultivate my greatest passions: communication in all its forms and writing. My thanks go to the Tecnoinox team for having trusted me and welcomed me into an extremely rich environment from both a professional and human point of view».
Regarding the company’s strategy for 2023, the manager explained that «the central objective will be to start from an analysis of the current situation to first of all redefine the brand’s visual and narrative identity, reposition the brand with the help of data and measurement, and create valuable content that communicates the uniqueness of the company through all possible channels. The synergy with the sales network will be fundamental».