BSH reached its highest-ever turnover in 2021

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Carla Kriwet, CEO of BSH Hausgeräte GmbH

BSH Hausgeräte GmbH achieved its highest-ever turnover in the 55 years of its existence for the second consecutive year. In the 2021 fiscal year, the company generated turnover of 15.6 billion euros, or a year-over-year increase of 12 percent (after adjustment for exchange rate effects: 14 percent).

«I’m delighted that, despite many challenges, we succeeded in 2021 in again posting record results. I sincerely thank our employees worldwide for their magnificent efforts and commitment – commented Carla Kriwet, CEO of BSH -. However, we’re aware that global events will continue to impact our business in the current year. In addition to the distressing situation in Ukraine, we still haven’t fully overcome the coronavirus pandemic, supply chains remain unstable, and the semiconductor shortage is still with us.»

BSH growth was driven by the global demand for high-quality home appliances in all regions. In Europe the company’s turnover increased by 9 percent last year. In particular, it recorded good growth in the major Western European markets, such as Germany, the United Kingdom, France, Spain and Italy, as well as in Northern Europe and Turkey. In the North American region, BSH results was further more positive, recording a strong growth of 23 percent in USA and Canada. As regard the Asia-Pacific/Africa region, the company marked a an 18 percent year-over-year increase in turnover (+17 percent year-over-year in the Chinese market).

Looking at the products categories, the strongest turnover driver in the 2021 fiscal year was the Refrigeration, which posted a year-over-year growth of 20 percent, followed by the product category Cooking (ovens +14 percent, cooktops and ventilation +13 percent). Turnover in Laundry Care grew by 9 percent. Dish Care grew its turnover by 7 percent. Small appliances (consumer products), such as automatic coffee machines, food processors and vacuum cleaners, also performed positively, growing by 9 percent.