WMF, one of the SEB Groupe brand, has been voted Germany’s most successful brand by consumers. It is the first time that it has secured top spot among Germany’s ten best product brands as part of the “Best Brands” ranking award. This victory places WMF ahead of previous winners, including successful brands such as Lego, Bosch and Adidas.
Based on GfK studies, Best Brands is the only marketing price to measure the strength of a brand in terms of the actual economic market success and the attractiveness of the brand in the perception of consumers. GfK presented the “Best Brands” Awards on February 19, 2020 in Munich.
“This award reflects the employees’ commitment and contribution to this tremendous success – they say from the company – . Furthermore, this is confirmation that the brand is offering consumers of all age groups an outstanding brand experience across all touchpoints. This award from customers is a successful confirmation of WMFcontinuous and sustainable brand management – and it is a motivation for the teams.”