Cucine Lube is expanding its presence in Russia. The Italian company has confirmed its participation in the Salone del Mobile.Milano Moscow and has recently inaugurated an important mono-brand store in Moscow, in the very busy central Lenynsky Avenue.
Russian trade operators and consumer had different occasion to see the most popular brand creations.
At the LUBE stand set up at the Crocus Expo, the visitors’ attention was captured above all by the Industrial style of the Oltre model, presented with a very expressive composition, such as heat-treated oak veneer, cement mortar and raw aluminum.
In the LUBE Store on Lenynski Avenue, instead, in addition to the traditional charm of models such as the Pantheon and Provenza (with a plywood structure), and the refined design of the modern models of the brand such as the already mentioned Oltre, and then Clover, Luna, Immagina Plus, also exposed in the brand new lacquered leather-effect finishes, liquid and oxidized metal, the numerous visitors to the opening ceremony were also captured by the kitchen settings, treated in detail even with regard to lighting, wallpaper and the colors of the walls, tables and chairs.
«We are replicating in the Russian market what in recent years has determined our great success in Italy – says export manager Eugenio Giulianelli – or open mono-brand stores that fully reflect our philosophy of taking care of details, starting from the creation of an environment that highlights the image of our brand, today the undisputed leader in its sector. In fact, we have the ambition to excite anyone who enters a LUBE Store, differentiating themselves from those who sell a product for its own sake without adding any added value to the kitchen.»
