Electrolux wins Australia’s Good Design Award


Electrolux received the Australia’s Good Design Award, the highest honor for design and innovation in the country, for its Pure F9 vacuum cleaner. This model was recognized in the ‘Product Design’ category for its design and innovation, and celebrated at an awards ceremony in Sydney. Pure F9 uses powerful battery technology and innovative design solutions to provide consumers with a product that combines the performance of a traditional vacuum cleaner with the freedom of a stick vacuum. Its unique FlexLift sliding mechanism means user can adjust its height for comfort, and shift the position of the main unit to reach high corners or under low furniture, still keeping the center of gravity low for optimal ergonomics.
«The Pure F9 – Pernilla Johansson, Chief Design Officer of Electrolux said – is vacuum cleaning reinvented for the way consumers live today, and I’m proud its innovative design has been recognized by Australia’s Good Design Awards. Well done team!»
The latest edition of Australia Good Design Awards received a record number of submissions with close to 700 design projects evaluated. The contest is Australia’s most prestigious international Awards for design and innovation with a history dating back to 1958. The Awards celebrate the best new products and services on the Australian market, excellence in architectural design, engineering, fashion, digital and communication design and reward emerging areas of design strategy, social impact and design.