Hisense has been sponsor of important football events. Close to the sport value, the company has also invited the Portuguese professional football star Bernardo Silva and footballing legend Deco to join its “Skills Brought to Life” campaign. As a truly global brand, Hisense has created a significant opportunity to engage with fans around the world during the tournament.
Hisense took part to the final matches, promoting its “Skills Brought to Life” campaign along the pitchside LED boards, giant stadium screens, and designated commercial display areas.
Bernardo Silva and Deco have joined in Hisense’s social media interactions with football fans around the world, bringing an unforgettable experience to many while building hype for the tournament finals. Hisense’s long-standing heritage in football has shown how massive an impact sports marketing can make. Global brand awareness for Hisense has steadily risen over the years with successful sponsorships of UEFA EURO 2016 and the 2018 FIFA World Cup.