The strategy of Sharp to address the kitchen specialists channel starts from its presence at the international LivingKitchen exhibition, where the brand will have a 350 mq booth.
Style, high technology and innovation characterize the kitchen range of the brand, that also proposes silent and sustainable solutions. Great attention has been given to design, that is modern and respondent to the current needs with space-saving appliances and innovative technologies as those of ovens and induction hobs. The Sharp booth will also displayed a functional refrigerator with integrated vacuum sealing machine. «LivingKitchen exhibition is an important part of our general strategy – commented Alberico Lissoni, marketing and sales director of Sharp for Europe, offering us the perfect platform to introduce some of our key innovations for 2019 and next years. Giving life to our brand vision, the booth has been designed as a more personalized kitchen environment, being able to be built around the desires and need of everyone. Instead of supporting static and conventional ideas on what kitchen should be, we offer technologies to redefine space as a more interactive and evolving environment. For as, it is not only a way to offer fundamental style and functionalities but also to bring taste and amusement in the daily kitchen experience».
