Bora, the American brand of professional high-tech kitchen, is protagonist of an advertising campaign on Gambero Rosso Sky Channel. The brand is appearing from September to February 2500 times, 15 a day for six month in a 15 seconds format. The initiative is promoted by Frigo 2000 High Performance Kitchen, that distributed the brand in Italy and other European countries. Bora realizes high performance domestic kitchen, such as Bora Basic, born from a combination of a powerful cooktop and an effective cooktop extractor integrated in an elegant unit with an unusual design. All visible metal parts are made with pure stainless steel, and all glass ceramic cooktops are made of ceramic glass from Schott, which is free of heavy metals. The easy-to-operate power electronics have been developed in-house by Bora itself.