The digital launch of Snap, the innovative Air Quality Balancer by Elica, won the award for best site on the 17th Interactive Key Award in the Family & Lifestyle category. Elica, Italian company manufacturing kitchen hoods and products for the air treatment, created this site as first step of its communication strategy. The company’s president, Francesco Casoli, explains the characteristics od this innovative product: «The name hints at its ease of use. Snap connects the world of the Internet of Things with air treatment. With this product we have anticipated the needs of the market and the consumer. Snap is a device belonging to the category of the Internet of Things which allows not only to control the air, but also to improve it in an automatic or programmed manner, through the use of a mobile app.»
