Whirlpool: the future of consumer appliances


Whirlpool KelloggWhirlpool has recently collaborated with Northwestern’s Kellogg School of Mgmt to find new ideas for the future of consumer appliances. Five teams participated and showcased their ideas for concept products at the World of Whirlpool in Chicago. The innovation team of the Group was also present to ask questions, coach the teams, watch for feasibility of the ideas and help provide feedback to the MBA students. A networking reception was held after the event to answer questions for those who wanted to continue the conversation about innovation or learn about Whirlpool.